NMI Reports 2008 Health & Wellness Industry Sales at More Than $112 Billion

Natural Marketing Institute (NMI) announced today that retail sales within the U.S. consumer packaged goods health and wellness industry reached more than $112 billion in 2008, representing growth of 9% over 2007.

In 2008, consumer spending on Vitamins, Minerals, Herbal & Dietary Supplements reached $23.3 billion, which is a 7% increase from 2007.

According to NMI President Maryellen Molyneaux, “NMI research clearly shows that the current economic downturn is changing consumer behavior on many levels, including spending related to health and wellness. So while sales in each category continue to grow, consumers are becoming more discerning and are looking for real value in their purchases and not just the perceived value. This shift in behavior will impact manufacturers and retailers not just short-term but also in the future.”

More information can be found in NMI’s newest consumer insights report, “Shopping for Wellness in a Tight Economy”.

Explore posts in the same categories: Industry Consumer News, Retail Saies

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